What Is Right to Object?
Right to Object is under the GDPR, the right of a data subject to object, on grounds relating to their situation, to the processing of their personal data in certain circumstances — including processing based on legitimate interests and processing for direct marketing or profiling.
Right to Object — under the GDPR, the right of a data subject to object, on grounds relating to their situation, to the processing of their personal data in certain circumstances — including processing based on legitimate interests and processing for direct marketing or profiling.
Where processing relies on legitimate-interest or public-task grounds, individuals can object, and the organisation must stop unless it shows compelling legitimate grounds that override the person's interests. For profiling and AI-driven personalisation, an easy and effective way to object is something regulators increasingly expect to see.
Source: GDPR (Regulation (EU) 2016/679), Article 21
Plain-language explanation
Where processing relies on legitimate-interest or public-task grounds, individuals can object, and the organisation must stop unless it shows compelling legitimate grounds that override the person's interests. For profiling and AI-driven personalisation, an easy and effective way to object is something regulators increasingly expect to see.
Related terms
See where you stand on AI governance
Take the free 7-question maturity assessment and get a personalised action plan.
Free assessment — 3 minutes →