What Is Synthetic Media?
Synthetic Media is images, audio, video, or text that have been generated or substantially modified by AI rather than captured from reality.
Synthetic Media — images, audio, video, or text that have been generated or substantially modified by AI rather than captured from reality.
Synthetic media spans benign uses (marketing, accessibility, prototyping) and harmful ones (deepfakes, fraud, disinformation). The governance response centres on transparency — labelling and provenance — reflected in obligations such as the EU AI Act's requirement to disclose and mark AI-generated content.
Source: EU AI Act, Article 50 (context); C2PA
Plain-language explanation
Synthetic media spans benign uses (marketing, accessibility, prototyping) and harmful ones (deepfakes, fraud, disinformation). The governance response centres on transparency — labelling and provenance — reflected in obligations such as the EU AI Act's requirement to disclose and mark AI-generated content.
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