🇦🇺ACCC · Australia

Australian Competition and Consumer Commission

Australia's competition and consumer protection regulator, enforcing the Competition and Consumer Act and the Australian Consumer Law.

Its role in AI governance

The ACCC applies consumer-protection law to AI, including prohibitions on misleading or deceptive conduct — which reach false or unsubstantiated claims about AI capabilities ("AI washing") and AI-driven practices that mislead consumers. It also examines the competition implications of AI and digital platforms.

Official source

www.accc.gov.au

Verify current requirements at the primary source.

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Related analysis on-site

ACCC and AI: What Australian Consumer Protection Law Means for Businesses Using AI AI and Your Consumer Rights in Australia: Pricing, Recommendations, and What the ACCC Can Do

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